Crouch End’s much hyped “modern meat company” has closed its doors for the last time according to owners Roland and Miranda Ballard.
The business, which had a turnover of £1.3 million, has also shut down its shops in Muswell Hill, Wandsworth, Earlsfield and Stoke Newington, and its burger factory in Leyton.
On Sunday 19th November the owners tweeted, “With the heaviest heart and the deepest regret, we close our shops tonight.”
On the company’s web site Miranda writes “Ro and I are very sorry and embarrassed that we couldn’t make it succeed, and now have to come to terms with losing everything.”
With the busiest time of the year about to begin, the owners blame lower than expected sales during the Summer for the untimely demise of the company.
The Crouchenders web site previously reported that in October 2015 Muddy Boots expanded to a second premises despite laying off 3 key staff involuntarily just a few months before.
Muddy Boots had something of a flair for publicity and famously turned down a lucrative distribution contract with Tesco in order to open its own retail outlets.