Ham&High writes… A historic Crouch End pharmacy has launched a shop window campaign to promote independent businesses on the high street as it battles the rise of online shopping.
Petter Pharmacy in The Broadway, which has served the Crouch End community for more than 50 years, has adorned its windows with messages encouraging high street shopping, such as: “Shop local, spend local, enjoy local”,
The campaign, which will run until Mother’s Day on March 22, was kick-started to reach out to Crouch End shoppers and show the value of face-to-face retail, where customers can step foot in a store, interact with staff and, most importantly, buy what they need.
“We decided that this is a nice way of ensuring the high street can survive,” said Petter Pharmacy manager Nishal Patel, 32.
“We have had brilliant feedback. We were not sure how people were going to react and whether, being in the busy world of London, they would take the time to stop and read the messages, but the amount of feedback we have had is tremendous.